SEO – Yoast

What are some of the useful SEO techniques? Define briefly.

Make sure your website is visible to search engines – test out your web address to ensure it is popping up in search engines like google. You can correct this in WP by going to settings and Reading page
Ensure your site is secure with HTTPS – make sure the lock sign is showing there. You need an SSL certificate to encrypt.
Look for duplicate versions of your website – You CAN have different versions, but they should all go to your website. If that is HTTP or HTTPS. You can check this in your WP by going to settings.
Use SEO-Friendly URLs – don’t use a URL that is all numbers or a combination of letter and numbers. You want a URL that a user can not only remember but can be typed in the bar with ease.

Design for easier lives

What is web analytics and what does Google provide to support analytics?

Web analytics collects and analyzes data online to see what is most effective. It is used to enhance your website and amount of users that visit your website.

What does google provide?

Shows how many users visit the page.
All data gets sent to google. They then are able to process the data. It can be organized on things like where a user is looking (mobile or which browser)
Google stores the data where it is easily accessed.
Can filter out bots from your website.
Link to google ads.
Create custom groups.

How do you implement WordPress SEO? Mention at least 15-20 different settings or techniques or tricks.

You implement WordPress SEO by adding plugins. https://ahrefs.com/blog/wordpress-seo/
Techniques/Tricks

Use quality keywords
User friendly URL
Image optimization – alt text, captions, description
Heading text tags
Social networking links
Quality links
Comment section
Useful pages titles
Meta tags
Plugins like Yoast
Site maps
Use good anchor text
Easy/user friendly navigation
Writing relatable content for the user
High quality videos

Yoast SEO implementation and a brief description of each screenshot

Slider 1

Page titles tell a user what the page is about.

Slider 2

Quality links provide a user a good resource that relates to your content.

Quality videos are another way to showcase what your website is about. This can be a personal video, a collaboration, or an educational video.

Essential Blocks Slider Subtitle

Setting the page type helps the SEO figure out what your page is geared to.

Essential Blocks Slider Subtitle

Downloading a SEO plugin like Yoast allows for analytics of your website.

Essential Blocks Slider Subtitle

When writing content, a creator needs to think in the minds of those they are trying to reach.

Essential Blocks Slider Subtitle

The use of Social Media helps your other sites get more attention.

Essential Blocks Slider Subtitle

ALT tags, descriptions, and captions allow for accessibility of your website.

Essential Blocks Slider Subtitle

Taking care of any problems with your SEO allows for full functionality.

Essential Blocks Slider Subtitle

No image index turn off the crawlers for your images.

Essential Blocks Slider Subtitle

Good heading distribution can make your site not so clunky. The headings tell a user what the writing is about.

Essential Blocks Slider Subtitle

The meta description is used on google to show what your website is about.

Essential Blocks Slider Subtitle

Screenshot of ALT tags, captions, and description filled out

Essential Blocks Slider Subtitle

Screenshot of Yoast plugin installation

Essential Blocks Slider Subtitle

Allowing comments can allow users to leave you notes or to discuss things about your site with other users.

Essential Blocks Slider Subtitle

Configuration of your SEO assists with the SEO completing its full potential on your site.

Essential Blocks Slider Subtitle

Navigation helps a user find other content on your page.

Essential Blocks Slider Subtitle

Breadcrumbs can be filled out by the user.

Essential Blocks Slider Subtitle

Canonical URL

Canonical URL is where you can link a similar page you created.

Search appearance means that author archives are included and that XML sitemaps are included.

What plugins/resources are available for WordPress SEO? Name at least five plugins or resources and what services or benefits do they provide.

AIOSEO – All in one SEO

This SEO has an easy set up wizard. It also has a smart meta tag generator that you can use in your title and descriptions. A WooCommerce SEO tool is automatically built in for those sites that use commerce.

Semrush

Semrush uses comprehensive tools for your website. This SEO integrates with AISEO previously mentioned for keywords.
Google Search Console – This SEO helps maintain your presence in google search results. It shows which keywords the site is ranking for, which can be incredibly helpful. It shows you what keywords are working for your site and which are not.

Yoast

This SEO helps automatically generate XML sitemaps. That can make is easier for search engines to crawl to your website. This SEO also has social and Google previews, and faster loading.

Ahrefs

This SEO is for marketing, bloggers, and business. This SEO allows for detailed content analysis. Finding duplicate content and keyword cannibalization is great because it can boost your website.

Which plugin(s) do you think you will use and why?

For me, I think I will use Yoast. I like that it also includes Google previews. This sounds like it would be really helpful. Ahrefs also sounds like a good option. I say this, because it involves marketing, blogging, and business. With the duplicate finding option, that sound incredibly helpful.

person holding lightbulb